Employment Branding

How to Build a Pipeline of Patient-Centric Healthcare Talent

As patients, we want the best healthcare we can get. And we hope that the health systems we visit have the best healthcare talent working there. But the reality is that there is a huge shortage of healthcare talent. According to the Bureau of Labor Statistics, the Registered Nursing (RN) workforce is expected to grow to 3.4 million in 2026,…

How to Add Diversity to Your Recruiting Strategy

In addition to broadening your company’s demographic profile, diversity is key to bringing in new business and new employees. Nearly 70% of job seekers say that a company’s diversity portfolio influences their decision about whether or not to work there. A diverse workplace reaches a wider consumer base, which gives you more opportunities to sell…

Why Internal Mobility Is Inner Strength for a Company

If an employee feels appreciated and cared for by an employer, he or she is more likely to perform at peak potential. Happy employees, on average, are 12% more productive than unhappy ones. Companies with motivated employees also have 35% greater productivity than those that don’t. If your applicant tracking system is full of external…

Why Employer Branding is Critical in Attracting Top Talent

It has always been the case that the best talent has leverage over employers in the job market, but that may be truer than ever today. Good help is hard to find, especially when job seekers have access to opportunities all over the country or the world. The job search is hard on the applicants…

Think Like a Marketer: Using Inbound Recruiting to Attract Top Talent

Low unemployment rates and high expectations have turned recruiting on its head. Today’s job market is controlled by candidates, and it’s time for recruiters to embrace new strategies. With so many companies on the lookout for top talent, you can’t keep relying on job boards, generic emails, and the local classifieds to attract candidates to…

The Top Five Employment Branding Mistakes to Avoid

Branding is at the forefront for most companies these days, especially with regard to consumers. However, branding for potential employees is often overlooked. The image your company presents to applicants can make a difference when it comes to securing the best talent available. Here are five common mistakes made by employers when it comes to…

5 Ways to Engage Candidates at Every Stage of the Recruiting Process

It’s no surprise to today’s recruiters that talent acquisition is increasingly difficult — with low unemployment rates and a record-breaking number of unfilled jobs, we’re undoubtedly in a job seeker’s market. When candidates have their veritable pick of the litter when it comes to jobs, it’s up to you to differentiate your organization so that…

What Is Employment Branding?

In today’s job market, it isn’t enough for companies to offer a competitive salary or provide employee perks to attract top talent. Job seekers are looking to join organizations that essentially serve as an extension of themselves—with similar missions, vision, values and goals in line. Is your company’s message compelling enough to bring them to…