You keep hearing about record job openings as the country heads back to work. Yet here you are, sitting at your desk, looking at your ATS and wondering why it isn\u2019t overflowing with applicants.<\/p>\n
You\u2019ve exploded your budget for ads, slapped a new banner on your company home page, and begged staff to refer past colleagues. This all should be working. Your career site visitors are up almost 20%. Candidates were interested in your jobs, but why didn\u2019t they apply?<\/p>\n
Sounds like you have a candidate conversion problem. It\u2019s time to put yourself in your candidate\u2019s shoes and see what your candidate experience is like firsthand.<\/p>\n
Now that job seekers are on your career site, are you showing them a place where people would want to work? They\u2019ve seen the job description, but before they apply, they want a glimpse into daily life as an employee. And with the increase in hiring this year, they can wait to choose a flexible employer that takes care of their needs and promotes diversity, equality, inclusion, and belonging.<\/p>\n
If you\u2019ve done this well, candidates will next look at how to apply. Candidates want application processes that are easy<\/a> from start to finish and without barriers to entry. Some of the most frustrating career sites make candidates:<\/strong><\/p>\n If the application process isn\u2019t quick and straightforward, candidates will not complete their application. Industry averages show that only 30% of applicants who start the application process actually complete it.<\/strong> That\u2019s seven of every ten candidates that you have already invested in who are choosing to walk away and not complete the application. Successful organizations should break down the barriers of entry for job seekers. Eliminating registration requirements as the first step when a candidate applies is an easy way to convert candidates and give your employer brand<\/a> a boost while you\u2019re at it. We just recently heard Amy Butchko, Director of TA at SAIC, on the Chad and Cheese podcast<\/a> share how they quadrupled the number of candidates by removing the need for a profile and a few other changes.<\/p>\n Next, think about what a candidate would do if they encountered a technology issue or had a question on the application process. Companies spend so much time and budget on driving candidates to the career site to apply only to lose those job seekers to technical issues and a lack of help options, leading to lower conversion rates and increased candidate frustration. Think about adding a chatbot to answer frequently asked questions or elevate the issue to someone who can help the candidate.<\/p>\n Are you mobile optimized? Jump on your phone (we know it\u2019s near you) and look at your application process via mobile. Mobile phone usage has been steadily increasing over the years and you should make sure your application process is smooth on any platform. Better yet, remove more barriers for application by providing text options to apply and communicate with candidates.<\/p>\n Lastly, think about how it feels as a candidate to hit that submit button and wait for a response. Think about how often you need to wait for status on anything today. We expect to know, almost demand, to be kept informed on where we are in the process of fulfilling on a purchase or inquiry. Whether that is tracking where your Lyft driver is in real-time, what stage of delivery your Amazon purchase is in, or even when your Grubhub food delivery will be at your doorstep. This is the expectation candidates have as well with employers.<\/p>\n The bottom line is, if you want to hire top talent, it doesn\u2019t matter how pretty your career site is or how many available jobs you\u2019re offering if your candidates are frustrated and left in the dark. Are you providing an experience where they can easily apply for positions? Or are you forcing them to jump through unnecessary hoops? Are you keeping them informed of their application status? Or are you letting them wait by the phone until they give up and apply elsewhere?<\/p>\n Whatever hiring challenges you\u2019re facing, having the right tools and technology in place will help you streamline workflows, increase operational efficiency, and improve the candidate experience. Telemetry by Jobvite offers award-winning, results-based solutions for enterprise organizations that simplify recruitment marketing, modernize engagement with candidate-centric recruiting AI, enable new recruiting strategies, and optimize performance. And with an average application completion rate of 70%<\/a>, It\u2019s a win for your company and for your candidates. Visit jobvite.com\/talemetry<\/a> to learn more and book a demo<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":" You keep hearing about record job openings as the country heads back to work. Yet here you are, sitting at your desk, looking at your ATS and wondering why it isn\u2019t overflowing with applicants. 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Eliminate technical issues<\/h3>\n
Optimize for mobile<\/h3>\n
Shorten the feedback loop<\/h3>\n
Provide a better experience<\/h3>\n
Let Talemetry by Jobvite help<\/h2>\n